Call me Maddie! I've been designing in some shape or form for as long as I can remember. Whether is was doodling during church, painting on my friend's shoes in high school, or illustrating children's books as a young mom, the urge to create is the force that drives me.
I launched my business in 2012 and have worked with clients all over the world. After the birth of my daughter and a hard bout of postpartum anxiety sent me into a period of deep soul searching, I realized that my true passion is working with other female business owners, seeing other women chase their dreams, and celebrating their wins with them. When you work with me, you get a personal hype woman/friend/potential baked goods dealer as part of the package.
I believe that hustle culture is overrated, paying people what they are worth is where it's at, and unplugging on the weekends is the only way to maintain sanity as a small business owner and a mom. If that sounds like you, then let's be friends.
When I'm not at my desk, I enjoy growing veggies, overly involved baking projects (sourdough croissants, anyone?) and hanging with my husband and daughter.
Zoey has the best taste in music, the best attitude, and the brightest future ahead of her. Zoey is currently at Western pursuing a degree in graphic design. Currently, she assists with everything from spot illustrations to brand guide creation when her schedule allows. She also helps Maddie be cooler just by association, and in return, Maddie introduces her to "old" bands from like, 2007.
I love wordsmithing for businesses to help develop their brand and voice while nailing their marketing. I enjoy the psychological deep dive into target audiences, and I come alive when I can help streamline systems and facilitate continuity.
After working almost exclusively with small businesses, including development and operations from the ground up, and owning a business myself, I’m keenly aware of how crucial it is to have a clear brand, not just for marketing, but for longevity and exit planning. Because if YOU are your brand, how the heck are you supposed to take a vacation, let alone scale your business, retire, or maybe even sell it someday? When I can help you develop your voice and offload some business chores through copywriting, I know I’m helping free up your precious time, which never fails to be immensely rewarding.
Aside from crafting the perfect tagline, I enjoy hiking, obsess over copper cookware, never met a negroni I didn’t get along with, and am almost always planning my next travel adventure.
